Bagni di Lucca sees a boom in foreign tourists this summer: "They're looking for wellness and authenticity."

Bagni di Lucca had a record-breaking summer thanks to a surge in foreign tourists seeking relaxation, nature, and traditional cuisine. The spa and accommodations were a success.

Bagni di Lucca: International tourism boom in summer 2026, with its spas and villages.

A record-breaking summer, marked by an unprecedentedly large influx of foreign tourists, is marking a tourism triumph for Bagni di Lucca. From the natural beauty of the mountains to the comforts of its villages, the spa town is enjoying exceptional growth, driven by visitors from across Europe and beyond: English, German, French, Dutch, Scandinavian, American, and Australian tourists choose the resort for its authenticity, tranquility, and wellness offerings.

Hospitality and catering: the pulse of local operators

The success of the season is directly reflected in the economic activities of the area, from the scattered hotels to the farmhouses, passing through the restaurants and clubs in the centre and the hamlets:

  • Hotel Regina: The owner Roberto Marino Merlo highlights the clear increase in customers and the frequent "sold out" events recorded since the Easter holidays thanks to the redevelopment investments.

  • Terme del Bagno Bernabò: Gabriele Ferrari, of the management company, confirms that 70% of the clientele is foreign, with a strong demand for wellness treatments, massages, and mud baths seven days a week.

  • Restaurants and bars: Businesses like the Antico Caffè Del Sogno restaurant and the La Ruota pizzeria have a high percentage of foreign customers, with a strong appreciation for their traditional cuisine, porcini mushrooms, and Italian-style pizza.

The historic Bagno Bernabò spa and the renovated municipal swimming pools of Villa Ada are also enjoying great success, providing true oases of relaxation for holidaymakers of all ages.

If you're looking for a destination that combines the relaxation of historic thermal baths, the pristine beauty of mountain nature, and fine Tuscan cuisine, Bagni di Lucca is the perfect choice. Book early to enjoy an authentic experience among its villages and excellent facilities!

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